From Concept to Convention: Orchestrating a Kinda Good Tattoo & Maker Festival
Role: Event Coordinator, Marketing Manager | Disciplines: Content Strategy, Event Planning, Event Marketing, Social Media Marketing, Graphic Design, Photography
The Kinda Good Convention was a two-day celebration of art, community, and ink, born from a collaboration between tattoo shop No Good Tattoo and local bar & grill Kinda Tropical. The goal was to create an inclusive, artist-forward event that felt more like a vibrant block party than a traditional convention—a place where world-class tattoo artists and local vendors could thrive.
Event Planning and Artist Curation
I was the central hub for all talent coordination, managing a diverse roster of 36 tattoo artists and 40 local vendors. My responsibilities included:
Artist Liaison: Personally coordinating with all artists, handling their scheduling and ensuring they had all supplies needed to operate efficiently.
Vendor Management: Curating and onboarding all market vendors, managing booth assignments, and facilitating a seamless setup and sales experience.
Logistics Orchestration: Overseeing the entire event layout, flow, and schedule to create a dynamic and engaging environment for attendees, artists, and vendors alike.
Comprehensive Marketing Strategy & Design
I developed and executed the full marketing plan from the ground up, building massive buzz that led to a sold-out artist roster and record turnout.
Brand & Graphic Design: Created the entire visual identity for the convention, including the design for a printed poster, all social media graphics, and digital promotional assets.
Social Media Management: Developed the content calendar, crafted compelling copy, and produced a series of engaging Reels and posts that grew our online following and built anticipation for weeks. Coordinated with local content creators to build buzz beyond our own branded channels.
Multi-Platform Promotion: Executed a cross-platform strategy to ensure the event saturated the local and niche audience spaces both online and off.
Day-Of Event Management
On the ground during the event, I transitioned from planner to director, ensuring the execution was as flawless as the planning.
Point Person: Acted as the primary contact for all artists, vendors, venue staff, and security, solving problems and putting out fires in real-time to maintain a positive experience.
Flow & Operations Management: Managed the event timeline, attendee flow, and coordinated with all teams to ensure the two-day event ran smoothly and on schedule.
Vendor & Artist Support: Continuously checked in with all participants to ensure their needs were met, contributing directly to the overwhelmingly positive feedback.
Event Photography
Beyond planning and managing, I was also the primary documentarian, capturing the authentic energy and success of the convention through my lens.
Documentary Style: Captured candid moments of artists at work, vibrant vendor booths, and the enthusiastic crowd to tell the story of the event.
Promotional Assets: Generated a vast library of high-quality images for use in future marketing by both No Good Tattoo and Kinda Tropical, extending the life of the event's brand.
The Results
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The Results *
The digital buzz directly translated into a packed venue and record-breaking success for participants.
Massive Turnout: The event saw over 1,000 attendees across the weekend, creating a vibrant atmosphere that far exceeded capacity projections.
Unprecedented Vendor Success: Multiple vendors reported it was their best sales market of the year, if not ever.
Fully Booked Artists: All 36 tattoo artists were fully booked, with waitlists operating on-site for the entire weekend. The event generated a significant and direct revenue stream in the tens of thousands for artists onsite.
The strategic marketing campaign generated unprecedented online engagement and growth.
Online Engagement: Our promotional content reached over 60,000 new accounts in the month leading up to the event, up 250%. Our convention announcement poster was viewed 90,000 times and individually shared by over 600 accounts.
Community Interaction: The campaign generated thousands of likes, saves, and shares, with our announcement post and artist flash drops becoming some of the most-engaged-with content in No Good's history.
